CommonWealth

Idea Paint

ponytail — Thu, 10 Dec 2009 07:38:23 +0000

Churchill Wines

ponytail — Thu, 10 Dec 2009 07:30:57 +0000

“Interbrand has refreshed Churchill Wines identity and redesigned the packaging across all its port and wine ranges. The consultancy, appointed last April, won the business following a strategic competitive pitch against three other groups. A brief was developed to refresh the brand by addressing its three core values of purity, passion and patience, according to Sara Faulkner, Senior Designer at Interbrand. The new packaging for the Portuguese-based wine group is said to reflect the environment in which it is produced. We went to the Douro Valley, which inspired the photographs and illustrations on the packaging.”

AIAIAI A Stand

ponytail — Thu, 10 Dec 2009 05:47:23 +0000

Tap Water

ponytail — Thu, 10 Dec 2009 05:05:19 +0000

“Racquel Youtzy (founder of tap water bottle) of Toronto, Canada designed this in response to the growing demand for safe refillable water bottles. Everything on the market seems to be geared towards the sports side of the business. Even the high end metal water bottles still have an obvious “sports feel” about them with the wide neck and stubby appearance. If you want a bottle that can be used on your table during a dinner party, on your desk at work, or even used when you are out shopping the “tap water bottle” is the product that is needed. The bottle is stylish with both a modern clean design and a retro flip cap giving it a universal appeal. The text is crisp white on the clear bottle with the “tap water” in large letters so there is no confusion as to what the user is drinking. There is also a cheeky message on each bottle reminding the user why plastic bottles are bad: About that fancy bottled water that came from France… it’s pretty much the same thing that comes out of your tap when you wash your hands after peeing, only with less minerals. Minerals your body needs. The major difference? That French stuff came here on a boat. A boat that didn’t need to travel thousands of miles to bring you french tap water in a plastic bottle that will end up in a landfill that doesn’t need any more plastic bottles. Not so fancy.”

Coarse False Friends

ponytail — Thu, 10 Dec 2009 03:38:03 +0000

“The German artist duo behind coarse, once again showcases their distinctive aesthetic. Their forms are dominated by smooth curves, hard lines and sharp edges, combined to point of a unity. In past years, coarse has become renowned for its definitive style, its meticulous attention to detail and the vivid dreamscapes painted by its story line. Recent coarse releases have almost always sold out instantaneously, and the scope of the latest offering proves why the brand has such an increasing worldwide presence amongst art toy and fine arts collectors. In this chapter of the coarse narrative, the young noop begins to mimic the appearance of his natural enemy, paw!, a tactic to secure his own survival. However, after being acknowledged as a paw!, the noop becomes trapped behind his mask forever. A dangerous and fragile friendship takes its course. The collection includes ‘the colossal paw! and a freshly hatched noop, robed in his heavenly soft paw! suit.’ The 13” vinyl pair comes in glowing spring colors, put to sleep between two cotton pillows, every one embroidered with the individual running number. Safely packed in a hand crafted wooden box with a monkey rabbit nose handle and enclosed with an elastic band.”